The role of patient personalisation in dental marketing; some top tips
You know that your dental clinic has the best team and the best equipment.
But how do you convince your patients of that? Well, you need to make it apparent to them and applicable to them. In short, you need to personalise it for them.
When it comes to personalising a dental marketing plan, our team at Dental Focus can offer you targeted emails for your patients and customised treatment plans based on searches on your website. We can ensure that your patient retention levels stay high, helping your clinic expand.
So, how can your dental marketing plan be tailored to include patient personalisation? Here is a quick guide from our team.
Tailored communication
By personalising communication, like emails or text messages, dental clinics can deliver targeted messages to individual patients; this includes using the patient’s name, addressing specific dental concerns, and customising the content to their needs. Personalised communication fosters a sense of connection, increases engagement, and helps build trust between the dental practice and the patient. It is also a rather fun bit of dental marketing that our team at Dental Focus can help with, so call us for information on targeted emails.
Customised treatment plans
Patient personalisation enables dental clinics to create customised treatment plans based on individual needs. By analysing patient data, including dental history, preferences, and specific concerns, dental professionals can develop personalised treatment options that address the patient’s unique requirements. This tailored approach demonstrates care and consideration, increasing patient satisfaction and loyalty. It can also help your dental patients to get the smiles they have always wanted (and deserved), which is great for them and for you too.
Appointment reminders and follow-ups
It’s fair to say that most people need to be reminded that dental checkups are needed!
Personalised reminders and follow-ups are effective in reducing missed appointments and enhancing patient retention at your clinic. By using patient personalisation, dental clinics can send appointment reminders via preferred communication channels, such as email, SMS, or phone calls, and include specific information related to the patient’s upcoming appointment. Following the appointment, personalised follow-ups can be sent to inquire about the patient’s experience and offer any necessary post-treatment instructions.
It is also good for ensuring that all your patients have good oral health, which is a great base for secondary work to take place, like cosmetic treatments.
Targeted marketing campaigns
Our team knows that patient personalisation allows dental clinics to run targeted marketing campaigns that focus on specific patient segments. By segmenting patients based on factors, such as age, location, dental history, or treatment preferences, dental practices can deliver personalised offers, promotions, or educational content that resonate with each segment. This approach increases the effectiveness of marketing efforts and enhances patient engagement.
Referral programs and loyalty incentives
Personalised patient data can be utilised to identify potential brand advocates and incentivise patient referrals. Dental clinics can offer personalised referral programs or loyalty incentives to encourage existing patients to refer their friends and family. By tracking patient referrals and rewarding loyal patients with personalised incentives, dental practices can expand their patient base and strengthen relationships with existing patients.
Just remember that patient personalisation should always be conducted with appropriate privacy and data protection measures in place to ensure patient confidentiality and comply with relevant regulations.