Content pruning; how it can help your dental SEO plan
In an online world where everything is digital, a strong online presence is vital for any dental practice to thrive. Search engine optimisation (SEO) plays a critical role in enhancing a dental website’s visibility and attracting potential patients. While creating fresh and informative content is essential, an often overlooked aspect is content pruning. Content pruning involves strategically removing outdated, irrelevant, or low-performing content from your website.
So, if your content isn’t working as it needs to and people are leaving your webpage, our team at Dental Focus can help. We know how to boost your website’s dental SEO, as well as write top-notch content that is engaging and will get more people to contact your team to ask about treatment options that you offer.
This article explores how content pruning can significantly benefit dental websites in improving their dental SEO and their overall online performance, as well as showing why our team at Dental Focus does it.
Enhances website relevance
Dental websites are prone to accumulate a vast amount of content over time, ranging from blog posts and service pages to patient testimonials. However, some of this content may lose relevance as industry trends, dental practices, and patient needs change. By pruning obsolete or outdated content, dental websites can maintain their relevance, ensuring that visitors find up-to-date and valuable information. This enhances your dental website user’s overall experience, leading to longer session durations, reduced bounce rates, and improved search engine rankings with dental SEO.
Improves site navigation and user experience
An overcrowded website can confuse visitors and make it difficult for them to find the information they seek. Content pruning streamlines the website’s structure and navigation, making it easier for your website users to locate essential pages and access relevant content quickly. An improved user experience signals search engines that your website is valuable and user-friendly, which positively impacts SEO rankings.
Boosts page authority and link equity
Content pruning enables dental websites to concentrate link equity on essential pages. When you remove low-quality or thin content, the links pointing to those pages can be redirected to more relevant and valuable content. This consolidation of link equity helps improve the authority of important pages, allowing them to rank higher in search results. Additionally, search engines view a website with strong internal linking as more authoritative, further boosting its overall SEO.
Speeds up website loading time
The loading speed of your dental surgery’s homepage is important for getting it ranked highly on Google or Bing, as well as a crucial aspect of user experience. By pruning unnecessary and heavy content, such as large images, old videos, or redundant pages, dental websites can significantly improve their loading times.
Aids in targeting relevant keywords
Keyword research is an integral part of SEO strategies for dental surgeries. As industry trends and user search behaviour change, some keywords may become less relevant or less frequently searched. In 2023, for example, more people are looking at dental surgeries for cosmetic dental care, like implants and Invisalign. Content pruning allows dental websites to reassess their keyword strategy and target new, more relevant keywords that align with the current search intent of their audience.