A simplified guide to dental SEO from our team
What makes one dental surgery successful and another fall behind?
Over the last few years, there has been a more obvious answer to that, and it lies in the strength of the marketing plan and the SEO or search engine optimisation that a website has.
If you are trying to make your dental surgery page more successful, at this point, you may be wondering what is needed to do so. The first step is to hire an experienced marketing team to help you out!
When you hire our team at Dental Focus, we can enhance your marketing plan and website and ensure that all your online surgery content is designed for dental SEO. This will help to get your page onto the first page of Google, which will get it noticed, thus attracting more patients. Great!
But what are some of the things that we may do to help with your dental SEO? Read on to find out.
Keyword research
Keyword research in dental SEO is the process of researching and analysing keywords related to dental services and products to identify the keywords and phrases that will attract the most valuable and relevant traffic from search engines. The goal is to identify and develop content around the keywords that will increase organic traffic and improve visibility in the search engine results pages (SERPs).
Unique layout
A website that is designed with SEO in mind should have a layout and design that is tailored to help search engines better comprehend the content. This can be accomplished using elements such as headings, subheadings, meta descriptions, keyword-rich titles, image alt tags and keyword-rich anchor text. Additionally, including an XML sitemap, breadcrumb navigation, proper interlinking and providing an easily navigable website structure can all ensure the website is optimised for search engines.
Social media
Social media is important for SEO because it helps to create an active and engaging digital presence for the practice. It allows dentists to increase their reach and visibility, as well as build relationships with potential patients. Social media can also boost organic search engine rankings, attract traffic to the website, share educational content and tips, nurture relationships with current patients, and promote special offers or discounts.
Plagiarism-free content
Plagiarism-free content is essential for SEO because it helps establish the website as a reliable source of information. When search engines crawl a website and detect plagiarised content, this can significantly decrease a website’s ranking. Original content also shows readers that the website is professional and authoritative. In addition, plagiarised content can create legal issues, as well as damage reputation. Plagiarism-free content allows SEO to occur ethically and optimally.
Vlogs
Vlogs are important for SEO because they can improve a dental practice’s visibility in search engine rankings. Vlogs offer an engaging platform for people to learn about dental topics, find answers to their questions, and get information regarding a dentist or dental practice. By creating interesting, informative vlogs about the services offered, dental practices can increase their visibility in the search results list and generate more website traffic. Additionally, videos are more likely to be shared on social media, further increasing the dental practice’s visibility.