A strong online presence for good dental marketing
Healthcare queries are commonly carried out on Google, with people researching their symptoms and looking for diagnosis, as well as treatments and where the best place to receive these treatments may be. Google is able to provide people with all these answers. This means that to have a successful dental marketing campaign you have to have a strong online presence. This includes having a modern and exciting dental website and a successful social media page. These will help you publicise your brand and profile, educate and inform patients of the importance of looking after their dental health, market your treatments and procedures and engage with potential patients and existing patients to boost the success of your dental practice.
Here at dental focus we are an award-winning digital marketing team and we specialise in dental marketing. With a portfolio of over 1000 dental marketing campaigns, you can rest assured that here at Dental Focus we have the knowledge and expertise to be able to create a strong dental marketing campaign that will help you stand out from amongst the other dental practices in your area.
The majority of dental practices have a dental website and a social media page so if you have not got a website or a social media page then you will be losing potential patients to your competitors. If you do have a website and a social media page then you need to make sure that this is maintained on a regular basis and updated with new and exciting content to continue to attract new visitors and help you convert them into patients walking through your door.
If you delegate your marketing campaign to our specialist digital dental marketing team then we will take care of your website and your social media page for you. We will carry out a website audit to make sure that your website is working correctly and efficiently. We will find out which pages have lost interest and which pages are still attracting visitors. We will then carry out market research and competitor analysis to help us update your pages successfully and make sure that it is optimised for Google.
The role of social media and digital marketing
Social media has become a powerful tool in digital marketing. The majority of adults have at least one social media account and therefore it is an effective way of widening your audience. Social media allows you to engage with your patients, giving them the opportunity to discuss dental issues without any commitments. It also allows potential patients to interact with others who may be experiencing similar symptoms or searching for similar treatments and procedures, to help encourage each other to address their dental needs with you. It also encourages people to share your information with friends and families, increasing your target audience even further!
Speak to our digital marketing team at Dental focus today and let us put together an excellent website and a fantastic social media page that will help create a strong marketing campaign for you. We look forward to hearing from you soon!