Climbing Google’s search results lists with dental SEO
A top position on Google’s search results lists for dental searches in your area is very important in making sure that you remain a successful dental practice in this overcrowded market. Traditional dental marketing techniques have been replaced by digital dental marketing techniques, and according to the surge in demand for dental marketing companies, it is evident that all dental practices have a certain degree of digital dental marketing for their marketing strategies. To ensure your success and the success of your dental practice, you need to have a strong digital dental marketing campaign in place for your business too. You need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team, and over the last two decades, we have built up a portfolio of over 1000 dental websites for dental practices across the country and even on the other side of the world in Australia.
We create modern and bespoke dental websites that are optimised for Google; this is known as search engine optimisation or dental SEO. Dental SEO is essential for creating a strong online presence and achieving a good ranking on Google’s search results lists. Nearly all searches are carried out on Google; therefore, dental SEO campaigns should be designed with Google in mind for greater success.
Google’s search results list
Each time a search term is entered in the Google search bar, Google generates pages and pages of websites that are able to answer the user’s query or provide information about the search term. The list of search results is made up of different sections. The most important section is the organic search results list, and this is automatically generated by Google using hundreds of different algorithms to decide how to rank the websites on the list. The higher the position you are able to achieve on the search results list, the greater the chance there is of attracting quality patients who are already considering the treatments and procedures that you have to offer. There are approximately 10 organic results on each page, and the better SEO strategies a website has in place, the higher it will be listed, helping it to attract the most website traffic.
The importance of a top spot
Research shows that less than 10% of people click on the next page of the search results list. If they do not find what they are looking for within the first 3 or 4 results on the list, they will simply adjust their search criteria. Further research has shown that the top 3 websites in the organic section of the search results list get approximately 70% of all clicks. It is important that you delegate your dental marketing campaign to our award-winning and experienced digital marketing team to help you achieve a high position on the search results list if not the top position for each time a prospective patient carries out a dental query or a local search for dental practices. Speak to us at Dental Focus today to find out about climbing the search results list using dental SEO and how it can help boost the success of your dental practice very soon.