Climbing SERPs with dental SEO
The last few decades have seen significant advances in dental technology and dental marketing. As treatments and procedures are becoming more and more advanced, so are the techniques and strategies which are needed to market your dental practice successfully. The complete digitalisation of dental marketing means that either you need to be trained in information technology or you need to have a dedicated member of staff to look after your digital dental marketing. If you are a small dental practice then it is most likely that you may be trained in information technology but it will be difficult for you to find the time to study and successfully implement successful digital marketing for your business. Even if you are a large dental practice then here at dental focus, we are here to let you focus your time and efforts on looking after your patients dental needs.
You need to speak to our multi award-winning digital dental marketing team here at Dental Focus and let us put together a dental marketing campaign with dental SEO or search engine optimisation. We will help you attract quality new patients, build up your patient list, stand out from amongst the competitors and become the most successful dental practice in your area.
What is dental SEO?
Successful digital marketing requires dental SEO. Most of us have heard of SEO but you may not be sure what it entails. We are here to take care of this for you. To help you understand dental SEO a little bit better and why it is important for the success of your dental practice you need to understand Google search engine results pages or SERPs. When a patient types their dental needs into the Google search bar, Google automatically generates a long list of results which has the answers that the patient is looking for. It does this by continuously crawling and indexing the web pages of the Internet so that it knows which pages have the answers to the patient’s dental query or needs.
More about SERPs
There are techniques and strategies which need to be in place for Google to be able to crawl and index your pages so that when a prospective patient types their symptoms, problems or dental requirements into the search bar, Google knows you are trustworthy and credible and you will be able to provide a quality answer for that patient’s search. To make sure that your website is listed at the top of SERPs for dental searches in your area, we at dental focus will make sure that we have the techniques and strategies in place on your website so that Google recognises that you have the answers for these searches. The higher up you are in the SERP, the greater chance there is of prospective patients visiting your website.
Most people only have the time to look at the first two or three results on the SERP and if other dental practices in your area list higher than yourself then you will be losing potential patients to that dental practice. Speak to us at a dental focus today and let us take care of your website and your dental SEO so that you are not losing anymore patients to your competitors. Our award-winning digital dental marketing team will use SEO to help you attract greater website traffic that you can then convert into patients at your dental practice very soon.