Creation and maintenance for good dental SEO
Without dental SEO or search engine optimisation, you may have a fantastic website for your dental practice but you will struggle to achieve good website traffic and you will be unable to create an online presence that can help bring awareness and publicity for your dental practice. Speak to our friendly and professional team here at dental focus today and find out where to start to ensure that you have a successful dental website which makes the most of dental SEO and helps boost the success of your dental practice very soon.
To begin with, our experienced and award-winning team here at dental focus will assess your website to find out what is working and what you are missing. We use special analytic tools which will help us find out which pages are popular and which are not attracting much traffic. We will be able to use this information to help us improve the quality of your website, and make sure that it is optimised for Google.
Google is the world’s busiest search engine so we will implement techniques and strategies that show Google that you are a quality dental website and you have the answers that the people in your area are searching for with regards to their dental needs. Maintaining the website and creating new content on a regular basis is very important for dental SEO.
Maintenance includes making sure that your website is working correctly at all times. This involves all the technical aspects of your website and not only makes it easier for Google to search and index your pages but it also makes it easier for visitors to enjoy using your website.
Content marketing
To create new content for your website on a regular basis our digital dental marketing team will carry out keyword research to find out which dental terms are searched for most frequently in your area. These terms may be specific symptoms such as toothache or bleeding gums. They may be specific fields of dentistry, such as dental hygiene or cosmetic dentistry, or the search terms may be specific treatments and procedures such as dental implants or teeth whitening. Armed with this information, our dedicated writing team will use these dental terms to create individually tailored on-site and offsite articles for your dental practice. This is known as content marketing. These articles will be designed to educate the reader, inform them of what you have to offer, and why they should address their dental needs with you. Content marketing is another important factor in SEO and will help show off your expertise to Google and to your visitors. The more people that read your articles, the more Google will continue to direct visitors to your website and hopefully you will convert these visitors into patients at your dental practice very soon.
Speak to us at dental focus today and we will use our tried and tested methods to make sure that you have good SEO in place to help you create a strong online presence and boost the success of your dental practice very soon.