Creative Thinking
Dental Focus design web sites for dental practices. To design, we think ‘creatively’, not ‘subjectively’.
Thinking creatively is not “thinking outside the box”, but instead “thinking from firmly within the box”.
This is because, first we need to know the objectives, the relevant imagery, your treatments, the practice’s “Point of Difference” etc, before starting any design work.
Designers (many assume), should be tortured, cynical, self-conscious souls. Not a bit of it. Nevertheless, here for some light relief, are the top ten common mistakes supposedly made – which can be worth thinking about. See the link:
http://www.designweek.co.uk/industry-voice/ten-mistakes-designers-make/3038242.article