Dental marketing, embracing digitisation
The speed at which technology is evolving can clearly be perceived in the benefits which your patients are seeing in the way their treatments are delivered and the advances in equipment, skills and techniques. The same can be observed when it comes to marketing and as 5G is introduced the connectivity and the interaction with patients will keep increasing. The basic principles of marketing have not changed, but the method of delivery is constantly evolving. When it comes specifically to dental marketing, Dental Focus has spent the past two decades providing an industry specific service. We have been using all the experience which we have gained over this period to help dentists grow their practices. Digitisation is here to stay and as the generations that grew up with it develop and mature, the way in which we get your message across is going to become increasingly more interactive.
Our dynamic service
You have enough to deal with, keeping up with developments in your industry, let alone trying to keep up with technological changes in marketing. Our team is constantly incorporating new digital developments into their dental marketing programs so that we can continue to help you maintain and grow your practice. Outdoor display advertisements are starting to use the latest innovations to connect smartphones and other devices, like wearable technology with public displays. The way that technology is expanding is opening up new avenues and providing vital data for us to analyse so that we can ensure that your presence is interesting and engaging.
Engage with social media
The statistics show that you have to engage with social media to be able to appeal to the next generation of patients. It’s not as simple as just marketing indiscriminately across all social media platforms. Our expertise and knowledge will guide you by identifying which social media platform is used by which particular age group. We will help you to target your specific market making them aware of your services and why you are a match for them. Making yourself accessible and engaging with your patients and prospective patients helps to build trust, relationships and loyalty. Pressure of work today can make attending an in-practice appointment difficult sometimes. Having the facility to use social media to have a virtual appointment will help to show that you are keeping up with the demands of your patients.
Meeting the challenge
The modern way to evaluate service in any industry is by posting reviews and dentistry is no different. How to respond to reviews so that you can turn them into a dental marketing opportunity requires an experienced and considered approach. The twenty plus years of experience that we have acquired cannot be substituted. You need to encourage engagement, such as likes and shares. Relevant community posts help to foster your reputation and standing. Any promotions, special events or competitions that you may wish to promote will help to expose you more to the local community.
Guidance and advice
At Dental Focus we provide a variety of packages to suit your needs. Our industry specific expertise will provide you with all the tools that you need to make your dental practice a success for many years to come.