Dental marketing in 2023; what to avoid
When it comes to attracting people to your dental clinic, you may be surprised to learn that the best place to start is online, with SEO and marketing.
Marketing plays a crucial role in promoting dental clinics and attracting patients in today’s competitive healthcare landscape. And as we are now halfway into 2023, dental practices must adopt effective marketing strategies while being mindful of potential pitfalls.
If you aren’t sure whether your dental marketing techniques are up to muster, call our team at Dental Focus. We will be happy to assess your current marketing plan and a glance over your dental website and give you some pointers relating to SEO too!
To ensure your dental marketing efforts are successful, here are five common mistakes our team thinks you need to avoid.
Neglecting an online presence
Neglecting this aspect can severely hinder your ability to reach potential patients and will have a disastrous impact on your dental marketing. Ensure your practice has a professionally designed website that is visually appealing, user-friendly and able to provide relevant information about your services, staff, and contact details. It’s also a great idea to regularly update staff bios too!
Failing to optimise for local search
For your dental clinic to thrive in 2023, it’s crucial to prioritise local search engine optimisation (SEO). Many patients search for dental services in their immediate vicinity, making local SEO a powerful tool. Optimise your website and online listings with relevant keywords, ensuring your clinic appears in local search results. Neglecting local SEO can cause your dental clinic to be overshadowed by competitors, resulting in missed opportunities and, worst of all, missed potential patients. We can help you build up your local SEO and will be happy to maintain it for you!
Overlooking patient reviews and testimonials
Positive reviews and testimonials from satisfied patients serve as valuable social proof for your dental clinic, and neglecting to highlight these endorsements is a missed opportunity to build trust and credibility. Encourage patients to leave reviews on platforms like Google, Yelp, and Healthgrades, and consider showcasing some of these testimonials on your website and social media pages. By leveraging the power of patient reviews and testimonials, you can attract new patients and foster loyalty among existing ones.
Ignoring the power of video marketing
Video marketing has rapidly gained popularity as an engaging and effective marketing tool. Ignoring this medium can result in missed opportunities to connect with potential patients. Create informative and visually appealing videos that showcase your dental clinic’s services, introduce your team, and explain common dental procedures. Our team will publish these videos on your website, social media channels, and video-sharing platforms like YouTube.
Failing to track and analyse marketing efforts
Tracking and analysing the effectiveness of your dental clinic’s marketing efforts is vital to ensure your strategies yield the desired results. Our team uses analytics tools to monitor website traffic, social media engagement, and conversion rates. We also regularly assess the data and make informed decisions to optimise your marketing campaigns. By tracking and analysing your efforts, you can identify what works and what doesn’t, allowing you to refine your strategies and achieve better results.