Dental marketing with Dental Focus
Dental marketing has evolved significantly over the last few decades. Dental marketing includes promoting better dental health for the general public, marketing the treatments and procedures that you have to offer and encouraging patients to address their dental needs with you. Traditional dental marketing techniques have now advanced to become digital dental marketing techniques. Without digital dental marketing you will get lost in this overcrowded market. This is because the majority of people carry out online searches to find the answers to their daily needs.
For digital dental marketing you need to begin with a good dental website for your dental practice. The majority of dental practices have dental websites so you need to make sure that yours is able to stand out from the crowd. As most dental practices offer the same treatments and procedures, the websites can begin to look very similar after a while. You need to make sure that your website is distinguishable from the websites of the other dental practices in your area. To do this you need to speak to us at dental focus. We are specialists in creating dental websites and we have almost 2 decades of experience and over 1000 dental websites in our portfolio so we will use our knowledge and expertise to make sure that you have an excellent website and a strong dental marketing campaign in place.
7Ps of dental marketing
To make sure that your marketing campaign stands out from that of your competitors, here at dental focus we use the 7Ps of dental marketing. This means that your marketing campaign is individually tailored to you. We address the profile of your dental practice and make sure that it is memorable and attractive so that potential patients think of you when thinking about their dental needs. We will incorporate the people on your team and the premises of your dental practice itself throughout the dental marketing campaign, enabling prospective patients to familiarise themselves with you and your surroundings, easing their nerves and encouraging them to visit you in person. We will talk about the treatments and procedures that you have to offer and make sure that the prices of your services are very clear and explained. We can offer payment plans where applicable to show potential patients that your services are affordable and manageable for all. Your dental marketing campaign will promise patients excellent dental care and fantastic customer service. We will encourage patients further by displaying reviews and testimonials from existing patients to reassure new patients that you are able to keep your promises. Finally we will help you put together treatment plans and other services which your patients will not be able to receive at the other dental practices in your area.
By addressing the 7Ps of dental marketing you can be sure that we will put together a marketing campaign that is highly personalised for your dental practice. We will show your patients who you are as a team and what you are able to offer them for their dental needs. With our tried and tested methods we will start converting visitors to your website into loyal, quality patients at your dental practice very soon!