Dental SEO trends to avoid in 2023
Are you desperate to get people to visit your dental clinic’s website?
If so, you may have thought about cutting some corners and aiming to get your page ranked as high as possible on Google. Sadly, cutting corners with SEO and marketing doesn’t work and may cost you in the long run.
Therefore, when it comes to looking for a marketing team who is well versed in dental SEO, you will need one that puts in the effort and can help you to get onto the first page of Google to attract more patients, like our team at Dental Focus!
So, what are some of the most common dental SEO pitfalls that you need to avoid?
Keyword stuffing
Not only is this a bad idea overall (as it impacts the quality of the content), but Google will also penalise you for it. Keyword stuffing refers to excessively using dental keywords in your website content, meta tags, and other areas to manipulate search engine rankings. This tactic is not something that our team at Dental Focus has ever done; instead, we focus on creating high-quality, informative content that naturally incorporates relevant keywords, which will help boost your dental SEO. Just tell us the keywords (or we can search for them for you), and your articles will be written to the highest quality. Great!
Thin or low-quality content
Search engines prioritise websites with valuable and comprehensive content. Thin or low-quality content, such as short blog posts or repetitive information, will not perform well in search results. Our team aims to provide detailed and engaging content that answers common dental questions and addresses patients’ concerns, such as the process of placing dental implants, the aftercare for root canals, or questions about Invisalign aligners.
Ignoring mobile optimisation
Who doesn’t have a mobile device these days?
With the increasing use of such devices, you need to have a mobile-friendly website. In fact, failure to optimise your website for mobile devices will always result in a poor user experience and lower search engine rankings, as well as up the bounce rate of your website. Not good! Our team can ensure that your website is responsive and loads quickly on mobile devices to help lower the bounce rate and convert site visitors into patients.
Neglecting local SEO
Nobody really wants to travel a great distance to go to a dentist. So dental clinics primarily serve local customer bases, so local SEO is essential. Neglecting local SEO strategies, such as optimising your Google My Business profile, not utilising local keywords, or not targeting location-specific keywords, can hinder your visibility in local search results. Our team will make sure that your local SEO is adhered to rigorously, so you can enjoy attracting more patients to your clinic from the surrounding area.
Overlooking user experience (UX) factors
The user experience of your dental website plays a significant role in SEO. Ignoring factors like slow page loading speed, difficult navigation, or lack of mobile responsiveness can negatively impact your search engine rankings. At Dental Focus, we will prioritise providing a seamless and user-friendly experience across your website, so more people will engage with your page and be more able to assess what dental treatments you can offer them.