Dental SEO vs Google paid for advertisements
Dental search engine optimisation (dental SEO) is important for the success of any business, especially dental practices, in this era of digital technology where all businesses are advertising their services online. Dentistry has become a significantly overcrowded market over the last few decades as people have taken a keen interest in improving their oral health and the appearance of their smile. There are now multiple dental practices in most towns and villages so it is important that you stand out from the crowd. Research has shown that when looking for dental treatments and procedures, or any healthcare services for that matter, most people search for their answers and recommendations online. When they type a query into Google they are presented with a list of search results, and with effective dental SEO, your website should be at the top of that list for dental related searches in your area.
Google advertisements
The search results list is made up of a few different sections. It is usually headed by Google paid for advertisements, and although this is the most effective method of getting your message across and attracting new patients, it is a pay-per-click advertising solution and can be expensive to maintain especially for smaller dental practices. By investing in a good dental website and effective dental SEO you will have a system in place that will attract patients on a wide scale for a long term basis and continue to work for you with regular maintenance. Speak to us at Dental Focus today and let us put together an effective dental marketing plan for your dental practice. We are an award-winning digital dental marketing team and we specialise in creating bespoke dental websites and putting together excellent dental marketing strategies with effective dental SEO to help get your website across to an unlimited audience, 24-hours a day 7-days a week whilst you focus on looking after the dental needs of your patients and looking forward to filling up your appointment books very soon.
The map pack
Following Google advertisements, the remainder of Google’s search results list is made up of a few more sections. This begins with the map pack which is a list of the local dental practices in your area and a map to show where they are positioned in your town or village. To get onto this list you need a Google my business page which is a free tool provided by Google and helps you add all your contact information, and any other information which you would like your patients to know without having to browse your website to find.
Organic search results
The next part of the list is made up of the organic search listings and with the help of our specialised team we can put together an effective SEO strategy so you can be at the top of this list for dental searches in your area. This is the most important part of the list as it is free for you to climb and find a top position, and by investing in marketing and SEO rather than Google advertisements you have a long-term solution to your marketing needs, increasing website traffic and attracting quality patients to your practice who are already searching for the treatments and services that you have to offer them. Speak to us at Dental Focus and find out more today.