Dental websites and the 7Ps of dental marketing
If you have started a new dental practice in your area then you need to create a dental website to help you build brand awareness and let people know who you are, where they can find you and what you have to offer. If you are an established dental practice and are looking to boost the success of your business, then you also need to make sure that you have an existing dental website which is modern and up to date and helps you attract new patients on a regular basis. Dental websites are the key to successful dental marketing whether you are new or you have been established in your area for many decades. To enable successful dental marketing in this era of digital technology you need to have a digital dental marketing campaign. Digital marketing is the most effective way forward and although word-of-mouth referrals and leaflets through the door may attract the occasional patient, it is significantly more cost-effective and you can widen your audience by focusing on digital marketing from now on.
Unless you are trained in information technology you may be unsure of where to begin with your dental website. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in dental websites and dental marketing campaigns. In both 2018 and 2019 we won the Dentistry Award for best website in the UK and in 2021 we won the Dentistry Awards for best website and digital campaign. Speak to us at Dental Focus today to find out more.
7Ps of dental marketing
Here at Dental Focus we use the 7Ps of dental marketing to help create modern and bespoke dental websites which are highly personalised for you and your business. Most dental practices offer similar treatments and procedures, so to help patients differentiate you from the other practices in your area we make sure the website is more about you and your practice, so that patients are able to familiarise themselves with you, encouraging them to book an appointment to visit you in person.
The 7Ps of dental marketing are the profile of your practice, the people on your team and the premises of the practice itself. They talk about the prices of your treatments, the promise of delivering these treatments successfully and professionally and the proof that you are able to do so. The final P talks about individually tailored treatment plans and smile makeovers which you are able to offer, that distinguish you from the other practices in your area. Our specialist website design team will use this information to create a website which is highly bespoke to you, helping you to stand out from amongst the crowd and make sure that patients choose you to address their needs rather than your competitors around you. Speak to us at Dental Focus today and find out more about the significance of dental websites to boost the success of your dental practice in this age of digital technology, where everyone is searching for their dental needs online.