Dental websites that get you into the right digital space!
Creating a digital presence is the easy part, creating the right digital presence is a lot more difficult. Marketing relies a lot on research and Dental Focus has done a lot of research over the past twenty years. We have created thousands of dental websites in a vast variety of locations. Designing the ideal website for a specific dental practice in a particular location requires research and a knowledge of the psychology of website design. Important factors to take into account are things like design, the colours used, the typeface, the spacing and much more. All of these can affect the reaction of a patient. They will all benefit your website and the correct choices will increase your accessibility and ‘hits’ if done properly.
Optimise to realise!
As technology changes the face of the digital world, being optimised so that as many devices as possible can find you on all platforms is now a minimum requirement of an effective website. It is important to concentrate on those social media platforms that are relevant to your practice and your services. There is little point in wasting resources on an audience that is not relevant to your target market. When we create dental websites we are very careful to ensure that your money is spent wisely, delivering the maximum impact and results. If you want to realise the maximum benefit from your internet exposure you must optimise appropriately.
Adaptability leads to profitability
The pandemic taught us all that being adaptable is the key to survival, not only at critical times but always. The ability and the method of communication has been one of the fastest areas of digital development. Telephone calls and emails have long been the stalwarts of communication, but more and more patient-specific methods of communication are becoming relevant. Patients are now able to enjoy an online consultation and discussion which has opened up many new opportunities for dentists. Patients with misaligned teeth can be assessed online and advised of their options. Our dental websites are designed so that we can regularly create new content for your site keeping it fresh and interesting for your patients.
A strategic plan
Digital marketing relies heavily on content, but this kind of content is vital. For example images are an important part of dental marketing and video marketing, when used correctly, can be used to enhance your presence. Building a community makes interaction with patients more personal, especially when there’s an interesting story from one of your patients. We are able to call on our more than two decades of building websites for the dental community to guide you and design a strategic plan specifically for your dental practice.
Welcome them in!
Your landing page is like the front door of your dental practice, you want to keep it clear and accessible and when patients come through they need to be impressed. Your landing page has to have the same effect. It’s much easier for a prospective patient to flick to the next dental practice when they are searching online. We will help you to make a patient’s first experience of your website a pleasant one, that makes them want to stay and explore further.