Different types of SEO
There are different types of dental SEO which you need to address to make sure that you have a successful dental website for your dental practice. Here at dental focus we specialise in dental websites with strong dental SEO. We can get you recognised by Google and we can increase your website traffic if you delegate your marketing strategy to us. We will take care of this on your behalf whilst you focus your time and efforts on looking after your patients dental needs. Speak to our friendly and professional team today and find out more about dental SEO and what it means for you.
There are SEO techniques which need to be incorporated in the website architecture itself. There are SEO techniques which need to be used within your website and SEO techniques which lead patients, both prospective and existing, to your website. These are known as technical SEO, on page SEO and off page SEO. If you have a dental marketing campaign with all three types of SEO in place then soon you will see a surge in visitors to your website and an increase in the number of patients who are visiting your practice. This will be in place permanently so that you can continue to grow and expand your business for many years to come. So let’s take a look at these in more detail.
Technical SEO
There are hundreds of different factors which need to be taken into account when developing a website and maintaining technical SEO. Unless you are trained in information technology and website design then this is best left in the hands of the experts. Technical SEO allows search engines such as Google to crawl and index your web pages quickly and correctly so that it knows exactly what you have to offer and can direct patients to you accordingly. The architecture of the website itself determines how easily Google is able to crawl and index your pages. It is important to have a simple and flat site architecture with as few links as possible so that it is easy to navigate by Google and by your website visitors. Factors to be addressed include Javascript, breadcrumbs, your URL, and hundreds of others, but do not be alarmed, these will be taken care of by our experienced website design team who have up to date knowledge on the technicalities of SEO.
On page SEO & Off page SEO
To make sure your website has good on page SEO we will implement techniques and strategies which improve the quality of your webpages to make sure it meets the requirements that Google is looking for. On page SEO involves giving your website visitors an excellent user experience. We will maintain and update your website on a regular basis and make sure that it has interesting and educational content that encourages the visitor to revisit again and again until they are convinced to take up their dental needs with you. Off page SEO includes the techniques and strategies in place online, other than on your website, to help engage and build relationships with prospective patients, existing patients and the local community. Speak to us at dental focus today and we will take care of SEO on your behalf and make sure that it is working successfully for you.