Factors which help boost dental SEO
Dental SEO is very important for helping you to find quality patients for your dental practice, to help grow and expand your business. With dental practices available on every high street it is important that you have a strong dental marketing campaign and with advances in information technology, good dental SEO is vital for your campaign to be successful.
Dental search engine optimisation or dental SEO is made up of a number of different techniques which come together to create a strong online presence, attracting prospective patients and existing patients by convincing Google that you have the answers they are looking for.
This requires market analysis, competitor analysis and expert advice and assistance of a digital marketing team. Here at Dental Focus we are an award-winning dental marketing agency and we have almost 2 decades of experience in creating bespoke websites and strong dental marketing campaigns for dental practices across the country. We will help create a strong online presence for your dental practice, whilst you focus your time and efforts on looking after your patients’ dental needs. If you have a website for your dental practice then we will carry out a thorough audit of it, to make sure that it is optimised and in keeping with current trends. If you do not have a website then we will find out everything we need to know about your dental practice, carry out market analysis and use this information to create an optimised website for you from the outset, which will start attracting prospective patients immediately.
Optimising your website
Website architecture is very important for good dental SEO. Dental websites consist of a lot of information. With so many treatments and procedures to explain it is important that the information is easy to find and that it is broken up into manageable sections which are able to attract and retain the attention of the reader. By breaking up the text using plenty of pictures, diagrams, photographs and videos, not only will you make the content more engaging, but you will also have the chance to show off your expertise. Pictures and videos of successful treatments being carried out at your dental practice will help reassure potential patients that you are able to administer quality dental care, as well as fantastic customer service at your dental premises, convincing them to choose you to address their dental needs.
Other technical aspects of your website including loading times and site navigation are very important for good SEO. With advances in digital technology users expect instant page loading and are unwilling to wait for more than a couple of seconds for a page to load. It is also important to make sure that your website is accessible on all devices including desktops, laptops and all mobile phones. The majority of local searches are carried out online and most online searches are carried out on mobile phones. Therefore it is vital to have a mobile friendly website to attract patients whilst they are on the go, 24 hours a day and 7 days a week. These factors make sure that your visitors have a good user experience, spend longer on your website and help boost your SEO in the process.