FAQs about Google penalties in dental marketing answered
Marketing is the most important part of any plan to attract people to your dental surgery’s website.
And, as is the way, in order to have a good marketing plan, you need to know how best to use the Google algorithm to attract potential dental patients to your surgery site. If you are up to date on SEO and other kinds of marketing, you will know that this involves the placement of keywords, backlinks and logical layouts on your website.
But were you aware that if you overuse certain SEO tools, such as the placement of keywords, your website may be penalised by Google?
At Dental Focus, our team is familiar with the systems that Google uses to place penalties on dental websites and how these penalties can and will negatively impact your surgery’s marketing. And so, we are proud to proactively avoid Google penalties using tested methods that will get your website onto the first page of Google and keep it there.
In this article, we answer some of the core queries relating to Google penalties and dental marketing, so you can learn a bit more about what is involved before you begin working with our team.
What are Google penalties?
When you advertise your dental surgery page on Google, you agree to a set of standards that have to be adhered to. If you do not keep your dental marketing campaign within the recommended guidelines as set down by Google, you will incur a penalty. The penalty may involve your dental surgery web page being dropped in the rankings or removed entirely based on how severe the infraction was.
How will I know if my site has been targeted?
When you work with our team at Dental Focus, we will help to keep your dental surgery page from being targeted by penalties. But there are two straightforward ways to check if your page has been targeted.
The first is through the Google search console, and the second will involve looking at your Google analytics report, which will highlight if the traffic to your website has dropped.
Can Google penalties be removed?
Yes, they can, but this will be based on the severity of the penalty and infraction. The first option is to remove the issues as highlighted by Google, which could be something as simple as spam on your page. If your dental website has been completely removed from Google, then you will have to send Google a reconsideration request.
How will it impact my dental surgery’s SEO and marketing?
Having your dental surgery page removed from Google or having your website dropped from the top rankings will negatively impact your SEO or marketing, as fewer people will be able to access your page. If you have recently had a Google penalty placed against you, our team can work to have it removed and will ensure that it doesn’t happen again.
How does your marketing team avoid penalties?
Our marketing team avoids Google penalties by knowing exactly what they are and working with them. For instance, the content we create is thick and unique. We do not over-stuff articles with keywords or buy backlinks. To learn more about how our team at Dental Focus avoids Google penalties, please contact us.