Features that make dental websites profitable for your surgery
When you are looking to design the perfect website for your dental surgery, unless you have training in marketing or indeed website design, it’s likely that you will need a little bit of help.
After all, designing a website that will turn a profit is very different to designing one for personal use and for many, this presents more of a challenge.
Luckily, there are some tips to follow that can help you make your dental surgery website more profitable, but rather than waste your time learning what these are and how to implement them, why don’t you simply contact our team?
At Dental Focus, as our name suggests, we design dental websites with the aim of attracting more patients to your surgery, as well as attracting Google bots. The latter will help you to rank on the top search pages of any search engine, which will help to grow your brand and bring recognition amongst those looking for dental services.
In our experience, there are a few things that can help make dental websites more profitable for surgeries and better at attracting patients. In this article, we explore some of them to give you a taster of what we can offer.
Easy to follow display
Have you ever been onto a website of any kind and found it hard to find what you are looking for? This can be a real problem as it not only puts off human visitors to your website, but it makes the layout more difficult for Google bots to navigate. One of the core things that makes dental websites profitable to the surgery is having a simple and logical layout, which our team will be more than happy to design for you.
Blogs
Most successful websites for dental surgeries have a blog. Ideally, this will be updated once a week and will be focused on keywords that people in your area are searching for, as this will help to attract Google bots and patients. Our team is able to offer you writing services, as we have a team of trained SEO writers on hand who can write blog pieces for your site as often as you like.
Vlogs
Vlogs are a combination of 2 things that people look for on a surgery site – videos relating to dental procedures and information about these procedures. This is not to say that you need to break out a full Hollywood-style set and film million-dollar budget videos, but our team can advise you on what to put into your vlog pieces as well as help you with scripts. Once again, this will attract Google bots, which will help with rankings.
Reviews
If your dental surgery is brand new, or if it’s been around for a while, it’s likely that you will have some reviews from patients floating about. One way to make your surgery more successful through the website is to display these reviews on the homepage in a separate section. This will help to showcase your team’s training and skills while also adding to the SEO of the site.
Uniqueness
You don’t want a dental surgery site that is the same as every other one on the internet and our team can help you to come up with a unique design and highlight any different services your team can offer over the next dental surgery. Aiming for uniqueness in your website, your blogs, vlogs and every other aspect of the site design is key to success.