Five of the best dental marketing trends from our team
For many people, the start of a new year signifies a turning point or a period when they may want to change something in their life.
And, if you are the head of a dental surgery, a new year can mark a period when your team will need to start changing their marketing plan to ensure that the surgery continues to grow and expand.
If you need help with the expansion of your dental surgery or your dental marketing in 2023, our team at Dental Focus can help. We have nearly 20 years of experience in the area of marketing for dental surgeries and are always adapting our approach in line with the Google algorithm.
So, without further ado, here are five dental marketing tips for 2023 that your dental surgery will need to invest in to help with growth.
Social media
In the new year, it seems social media isn’t going anywhere and is going to continue to be a core part of most dental marketing strategies.
Utilising social media platforms, such as Facebook and Instagram, will help your surgery to increase brand awareness and attract new patients. They are great platforms on which to promote deals and offers that are happening at your dental surgery and to provide information about procedures to patients in the form of blog and vlog posts.
SEO
SEO, or search engine optimisation, is a huge part of any marketing plan, especially when it comes to dental surgeries. This technique will optimise your website for search engines by incorporating relevant keywords and regularly updating content. Of course, this is something of a full-time job, and our team at Dental Focus would be more than happy to ensure that your dental surgery website is ticking all of the SEO boxes for the Google algorithm.
Email marketing
Employ email marketing to keep in touch with existing patients and attract new ones by sending promotional offers and educational content. And, like text promotions, this cuts out the complication of the patients needing to go on to your dental surgery site to find out information.
Text promotions
Offer unique promotions, such as free consultations or discounted services, to attract new patients, sent via text; these are probably going to be used in marketing more extensively.
If you were to send a patient information about a special that your surgery has on check-ups, as this information is sent straight to their phone, it cuts out the necessity to search for your surgery to access the same information.
Voice searches
“Hey Siri, find an emergency dentist near me.”
This type of voice search is becoming more common and will obviously have an impact on the marketing of your dental surgery.
Voice searches tend to be more conversational and in the form of a question. This means that long-tail keywords will be more important for businesses to rank for. As voice searches are often done on mobile devices, your dental surgery needs to ensure that your website is mobile-friendly and optimised for mobile search. Luckily, we can help with that, too, so call our team at Dental Focus today!