Here are 5 dental marketing ideas for your surgery in 2023!
When it comes to boosting your dental surgery ranking on Google or another search engine, you are going to need to mix the old with the new, especially as we are now in 2023, and AI is becoming more prevalent in marketing and advertising in general.
Luckily, the Google algorithm (that ranks the websites) has not been too affected by this change, and there are many marketing options available to help your dental surgery site to rank higher without drifting too far away from the original script.
At Dental Focus, our team is up to date on what it takes to have a successful dental marketing plan, and we can offer your dental surgery the best options to attract new patients, retain current ones, and stay on the first page of Google.
So, with that in mind, what are some of the dental marketing trends that we recommend for 2023? Read on to find out.
Dental blogs are still important!
It is true that the content of blogs will need to change a bit in order to keep up to date with the use of AI assistants and voice searches. However, blogs are still a key part of dental marketing that need to be 100% unique and informative about what your dental surgery does and how you do it, as well as talking about more sensitive subjects, such as dental phobias.
This will help with your website’s SEO and will help your dental surgery to rank higher on Google results pages.
So are vlogs
In a similar vein, it seems that vlogs aren’t going anywhere, either!
They are still a great way to showcase your team and to break down what it is that your team can offer into smaller, bitesize chunks. And as videos are the most consumed media online, if you skip over vlogs (especially on your social media page), you may be shooting yourself in the foot! Luckily, our team can help with the creation of vlog ideas and can even help with the scripts.
Monthly newsletters
This is an option that applies to people who have signed up for your dental surgery web page.
And it is a great way to retain patients, especially if the newsletter contains information about any changes in your dental surgery and is able to showcase any offers that your surgery is currently offering. Of course, any newsletter will also need to be sprinkled with information about general dental health too, just to help with the educational aspect of your surgery.
Be an authority
Following on from that, the best way to improve your marketing and your patient attraction online is to voice your expertise in your blog posts, newsletters, and other kinds of media.
Thus, it may be prudent to focus more on one aspect of dentistry that your team can offer and to aim your marketing efforts around that, for example, dental implants or dental whitening.
Modern websites
A website, in order to rank highly on Google, needs to be in good order and have an attractive layout that is easy to follow. This isn’t only important for website usage, but it is important for the Google bots to scan through and rank it. Our team at Dental Focus can help with this, and such a rearranging of your website can really play a role in boosting its ranking.