How a good dental website attracts more patients to your practice
In this age of digital technology, dental marketing has moved online and to attract new patients to your practice, it is important to have an exciting and informative website and a strong online presence. To find out more about dental websites and to put together a good dental marketing strategy you need to speak to our multi-award-winning team here at Dental Focus and find out about the different techniques you can use to attract new patients using the internet, which is the best way to get your message across in this digital era.
The importance of an attractive and easily accessible website
It is important to put together an attractive and informative dental website, as this is the face of your practice and the first thing that patients will come across when searching for their dental needs in your area, if they have not heard about you before. Most practices have dental websites now, so it is important that you begin with an eye-catching homepage to grab the attention of the potential patient, to encourage them to explore the rest of your website.
Here at Dental Focus we have almost two decades of experience in creating dental websites and we use the 7Ps of marketing to make sure that all aspects of your dental practice are addressed, so that your patient is able to find out everything they may wish to concerning their dental requirements.
The website will need to be accessible on all devices including desktops, laptops and mobile phones. This is because with modern hectic lifestyles, most people access the internet on their mobile phones, whilst they are on the move, therefore the website needs to load quickly, easily and be mobile friendly to be able to hold the attention of the patient. If they are having to zoom in and out to be able to see your pages, or if your images do not load properly, then it is more than likely that the patient will become irritated and decide to move on and check out a different website.
How to build trust and confidence within patients and encourage them to book an appointment
Throughout your website our experienced team will make sure to present dental information in a positive and encouraging manner. This will help to ease the qualms of nervous patients and promote the importance of good oral health to encourage more frequent visits to the dentist. Before and after pictures of successful treatments at your practice, of varying degrees of change, from correcting minor imperfections to complete smile makeovers, alongside excellent reviews and testimonials from your existing patients will help build trust and confidence within the patient. This will also encourage them to see that your treatments are accessible for all. Most people do not book an appointment the first time they come across a website, but by maintaining the website and updating it regularly with new content and making sure this reaches your audience, you will help encourage the patient to eventually pick up the phone and book an appointment to visit you in person. Find out more about this by speaking to our team here at Dental Focus today.