How can dental websites use social media to build their brand?
Dental surgeries are essential healthcare providers that cater to the oral health needs of patients. The dental industry is highly competitive, and so, in order for dental surgeries to survive, it is vital for them to have a strong brand presence to attract and retain patients.
With the realisation that social media can be used for marketing, it has become easier for businesses to build their brand and reach out to potential customers. Dental surgeries can now (and should) leverage social media platforms to enhance their brand visibility, build a loyal following, and attract new patients.
When you contact our team at Dental Focus for help with marketing, SEO, or creating dental websites, we will always put an emphasis on building your brand and getting your surgery’s name known and recognised in your local area. That way, you will attract more patients and will be able to grow as a business.
So, how can dental websites and surgeries develop their brand with the help of Facebook, Instagram and other social media?
Make a profile
All successful dental websites need an associated social media page or profile.
This profile will usually include the surgery’s name, logo, website, and contact information. It can then be used to post updates about the surgery, such as new treatments, promotions, and events. Social media profiles can also help patients learn more about the surgery and its staff, creating a more personal connection with potential patients. And when you come to our team at Dental Focus, we can create and oversee a social media profile for you.
Educational content
Social media provides a platform for dental surgeries to share valuable information about oral health, treatments, and preventive care. This educational content can be in the form of blog posts, infographics, and videos. By sharing informative content, your dental surgery can position itself as a thought leader in the industry and attract patients who value oral health.
Engaging with patients
Social media also provides an opportunity for dental surgeries to engage with their patients. Dental surgeries can use social media to answer patient questions, respond to feedback, and provide customer service. This engagement can help build trust and loyalty with patients, which can lead to positive word-of-mouth marketing and referrals.
Of course, this can be time consuming, so our team at Dental Focus would be more than happy to oversee this area for you!
Advertisement
Social media advertising is another powerful way for dental surgeries to build their brand. Social media advertising allows our team to target demographics by age, location, and interests. By targeting specific groups, our team can reach potential patients who are most likely to be interested in their services. Social media advertising can also be used to promote special offers and discounts, which can incentivise potential patients to schedule an appointment.
So, there you have it! Social media is a lot more than simply checking in on family members in Canada or catching up with old school friends. And if you are looking to grow your dental surgery’s brand or simply boost your SEO and marketing, our team at Dental Focus can help and will push for using a social media page. Call us today for more information!