Key dental marketing ideas for 2022
For many dental surgeries, there has been something of a backlog following the pandemic of 2020, with the majority of dental surgeries struggling to cope with the high number of patients who need their help.
For more specialist dental surgeries that can offer cosmetic or orthodontic care, there has been some pullback in their popularity, due to the amount of hours needed to market these services. This means that many private dental centres need to invest a little bit more time and money into their marketing to attract those who want these treatments.
At Dental Focus, we are able to handle every aspect of your dental marketing, from website design to writing blogs to even designing e-mail messages to be sent to your patients. We will help you devise a new online marketing strategy which will get those patients back into your dental chair quickly and with long-term benefits to your surgery. Great!
While your dental surgery may need a more targeted dental marketing strategy, in this article our team explores some of our key marketing ideas for 2022 which have proven to be successful.
Mobile devices
Mobile devices include laptops, tablets and of course smartphones and the majority of people who are looking for any service use one of these devices to find it. Our dental marketing strategy will ensure that your website is mobile-friendly and accessible. This means that the website can clearly be accessed on any of these devices without lagging or periods of slowing. This will also help to make your website more visible to Google and search engine bots.
Photos!
Research has found that the most successful dental websites are those that have an online portfolio of the cosmetic work done at the surgery. If your dental team is able to offer oral implants, dental whitening or veneers, you will need to bring out your camera and build a ‘before’ and ‘after’ library of photographs!
This will not only help to showcase the skills of your dental team, but it will also help with Google bots and SEO.
Keep your website up to date
Any website will appear more professional if you are regularly updating it. This can be anything from patient education, video media or a messaging capacity for your patients to talk to your team. Some surgeries are even able to offer their patients a way to pay their dental bills online and a way for their patients to do online appointment scheduling. This not only makes the entire website visit easier for dental patients to use, but it also ensures that your surgery page does not fall behind in the Google rankings.
Blog
Having an up-to-date blog is important for dental surgeries to get onto the first page of Google. You will want to have a blog that is updated at least once a week which our team can help with by highlighting key trending words in your area. This not only acts as an information point for patients visiting your site, but it also acts as a beacon for SEO bots.
Get reviews
One way you can help to get your brand noticed online is to ask your dental patients to review your surgery. Online reviews not only look great on the homepage, but they act as a measure of excellence of your dental team and services which will help to attract business. And we will always be happy to help you display your reviews with pride of place on your site!