LinkedIn adding sponsored video content
Good morning, afternoon or evening,
I hope everyone is enjoying their Easter weekend? Whilst you have four days off why not think about how you could incorporate LinkedIn to your Social Media Campaigns?
Did you know that LinkedIn has been testing video for sponsored content? This means sponsored videos will appear in the newsfeed with the help of targeting options such as job title, seniority, company name, industry, skills and more. Seems familiar doesn’t it?
Why would you want to advertise on LinkedIn? According to LinkedIn’s testing, it found members spent an average of three times the amount of time watching sponsored video ads versus static ones. So, using video ads will be great for generating leads or directing traffic to your website.
Will you be adding LinkedIn to your social media strategy?
Dominic Haslam
Social Media Guru
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