Need to design a dental website? What yours will need to be effective
A dental surgery is a business and as such, getting people to notice your surgery is important to help with growth and scaling.
And when it comes to drawing attention, the best place to start is online. It is here that the majority of people look for dental surgeries, as well as research them, so it is here that your team needs to leave its mark.
When you want an attractive, functional dental website as part of your marketing plan, contact our team at Dental Focus. We know how to design the most attractive websites, the most functional websites and, of course, we know how to create the websites that will minimise bounce rates and improve conversions.
So, with that in mind, what do all of the most successful dental websites that we oversee have in common? Read on to find out!
Clean and professional design
First and foremost, all successful dental websites have a clean and professional design. The design should be easy on the eyes, with a colour scheme that reflects your surgery’s branding. The site will also be logical and will be easy to navigate, with a clear menu and well-organised content. An attractively designed site will help your patients feel confident and reassured that they are in good hands. Also, a logically laid out website helps with SEO, as it allows the Google bots to scan the website quickly and rank it accordingly. And yes, our team at Dental Focus can help with this too!
Patient-centric content
The best dental surgery websites put the patient first, with content that is informative, relevant, and helpful. So, yours should too! Patients want to know what to expect before, during, and after their procedures. They want to learn about the latest technologies and techniques used in your dental practice. They also want to know about the credentials and experience of the dentists and staff, so we will design your website with all of this in mind.
Strong calls-to-action
A strong call-to-action (CTA) is an essential element of a successful dental surgery website. CTAs are prompts that encourage patients to take action, like booking an appointment or signing up for a newsletter. Effective CTAs are clear and concise, with action-oriented language that motivates patients to take the next step. CTAs can be placed strategically throughout the site, such as on the home page, contact page, or service pages.
Online appointment scheduling
In today’s digital age, patients expect the convenience of online appointment scheduling. A successful dental surgery website should offer this feature, allowing patients to book appointments directly from the site. Online scheduling can help increase patient satisfaction, as it eliminates the need for phone calls and allows patients to schedule at their convenience.
Mobile-responsive design
With more people accessing the internet on mobile devices than ever before, it’s essential for dental surgery websites to have a mobile-responsive design. A mobile-responsive site adjusts its layout and content to fit the screen of any device, from smartphones to tablets. This ensures that patients have a seamless browsing experience, regardless of how they access the site.