New to dental marketing? What our team at Dental Focus can do
In 2023, marketing is an essential component of any business, and dental surgeries are in no way different.
Thus, if you are someone that runs a dental surgery, irrespective of its age, you will want to attract and retain as many patients as you can. And the simplest and most effective way to do this is with a marketing team who are trained specifically in the area of dental surgeries and what is needed to make them successful online.
This is just what our team at Dental Focus does! We are experts in all areas of dental marketing, as well as being able to make over dental websites and help with social media accounts. All with the aim of driving more people to your dental surgery.
At this stage in your research, you may be wondering what this actually means and what it is that our team does. In this article, our team at Dental Focus will discuss some of the key functions of dental marketing, how we utilise powerful tools and how our techniques can benefit your surgery.
Develop a plan
One of the primary functions of our dental marketing team is to develop a comprehensive marketing plan that aligns with the goals and objectives of your dental practice. This plan will typically involve a range of tactics, including online and offline advertising, social media, email marketing, referral programmes, and community outreach initiatives.
As mentioned earlier, the goal is to create a consistent brand message that resonates with the target audience and helps differentiate your dental surgery from competitors in the market.
Advertising
One of the most critical aspects of dental surgery marketing is attracting new patients. This requires a multi-faceted approach that leverages various channels and tactics to reach potential patients where they are. For example, our marketing team may use online advertising to target individuals searching for dental services in the local area, or they may use social media to engage with potential patients and share helpful information about oral health and dental care. We are also trained in using SEO, which is similar to advertising, but is more covert and has a better track record while also being less expensive.
Retain current patients
In addition to attracting new patients, our marketing team will also be responsible for retaining your existing patients. Our team can achieve this through a variety of tactics, including patient satisfaction surveys, personalised email campaigns, and loyalty programmes.
Measure the work!
Our team will also measure the success of marketing initiatives and make data-driven decisions. This involves tracking key performance indicators (KPIs) such as website traffic, conversion rates, and patient acquisition costs, among others. By analysing this data, our team can identify which tactics are working well and which ones need to be refined or abandoned. This helps ensure that marketing efforts are optimised for maximum effectiveness and return on investment (ROI), so you will continue to see growth for your dental surgery.
Enhancing your team’s reputation
We will also always aim to enhance the reputation and visibility of the practice in the local community. This can involve sponsoring local events, participating in community service initiatives, or partnering with other healthcare providers to offer comprehensive care solutions. By demonstrating a commitment to the community and building relationships with other healthcare professionals, your dental surgery can enhance its reputation as a trusted provider of high-quality dental care.
So, if you need help with your marketing, and don’t know where to turn, call our team today!