Predicted trends in dental SEO for 2023
2023 is here, and for many people in the field of dental care, that can only mean one thing; a change to the focus of their marketing plans.
Of course, any marketing plan would aim to attract as many people as possible, but the best ways to do it in terms of SEO will be changing over the coming 12 months. This may leave you in a bit of a quandary with what to do, but rest assured; we have it in hand.
When you hire our team at Dental Focus to oversee your dental SEO, we will keep your website up-to-date with the most recent and relevant developments in SEO so that you will be on the front page of Google searches time and time again. And, of course, more searches and more website visitors mean more patients. Great!
So, with that in mind, what are some of the predicted trends in dental SEO for 2023?
Better website-user experience
A key part of dental SEO in 2023 is going to be a better website experience for those who use your webpage.
Your website is going to need to follow a logical layout and be appealing and easy to use, and, of course, you will need to have a chatbot if possible, the benefits of which will be discussed later.
Patient-focused content
The content on your websites, such as that included in your blog and your landing pages, needs to be jargon-free and understandable and needs to showcase what it is that you and your team can offer.
Therefore, it needs to have a chatty and engaging tone and be short, sweet and to the point.
Artificial intelligence
AI or artificial intelligence is already playing a huge part in dental marketing, and it is predicted to grow, assisting in everything from creating leads, writing and sending targeted emails to your sign-up list, and even helping patients navigate your website.
Social media
Social media is an important part of any successful SEO strategy because it can create an online presence for the business and improve rankings on search engine results pages. Social media platforms such as Twitter, Facebook and Instagram all have huge user bases and can be used to provide engaging and high-quality content to dental practices.
When users share and engage with content from a dental website, it helps to generate trust and brand visibility, creating an even larger pool of potential patients. Social media also acts as a platform to easily reach out to local communities, increasing the website’s reach. When used strategically, social media can also be used to create targeted campaigns, tailor special offers to specific audiences, and conduct research to further understand the customer base of a dental practice.
Chatbots
Chatbots can help to increase web conversions by providing an engaging and personalised experience for customers. They allow customers to quickly access answers to their queries and receive personalised advice on products, services, and promotions that best suit their individual needs. This can help drive website conversions and help your surgery reach your revenue goals.
Chatbots also provide quick customer service that increases customer satisfaction. Additionally, many chatbots have integrated analytics capabilities, allowing our team to track and analyse customer behaviour, identify customer interests, target more appropriate offers, and improve customer engagement and website conversions.