Snapchats shoppable AR lens
Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase.
The buy now button takes users to a linked product page within the Snapchat application.
The watch now button can users to a trailer, how to video or behind the scenes style footage.
The install now button lets users install or open an application depending on whether they already have it n their device.
The introduction of this new feature is a great move by Snapchat considering how popular its AR lenses are and it is also a great opportunity for them to build on their advertising platform.
If the price was right could this feature be used for dental practices?
Dominic Haslam
Social Media Guru
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