Targeting the right audience for your practice
Good morning, afternoon or evening,
Knowing who your audience is key for any business however in dentistry your audience can be wide-ranging and diverse, so it’s important to understand how you can target the right audience when using a platform such as Facebook.
Rather than targeting users by interests such as oral hygiene, cosmetic dentistry, or dental care, you can generate much more social engagement by refining your strategy to focus on specific age groups, lifestyle choices, purchasing habits and other key behaviours.
Whether you are posting content to attract a family, orthodontic patients or promoting cosmetic dentistry you will need to identify and think carefully about the behaviours an ideal patient will have in order to attract and get the most out of your post.
What targeting options have you tried and tested?
Dominic Haslam
Social Media Guru
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