The best SEO tools for dental websites
Do you run a dental clinic and have a dental surgery website that isn’t pulling its weight?
If so, you may need help in relation to your marketing, and we can assist.
At Dental Focus, our team knows all there is to know about optimising dental websites and can ensure that any page we oversee will be designed to attract Google bots and new patients to your practice.
So, without further ado, here are some of the tools that we use on all of the dental websites that we oversee.
Blog page
Your dental surgery page needs to have a blog to compete with other dental websites.
The blog will need to be updated once a week to ensure that your website stays on the first page of Google.
The blog pieces will need to be unique, and our team will be more than happy to oversee the writing of the blog pieces, the keywords that need to be placed in the article, and the regularity at which the pieces are written to best fit with your marketing plan.
Social media
You need to have a social media platform as one of your marketing tools.
This will need to be linked to your dental surgery web page and will involve the posting of information about your dental surgery to those who view the page.
There will also need to be other areas associated with a good social media page, such as quick response times and regular updates relating to your surgery, as well as information about dental news.
Our team at Dental Focus can oversee this and will ensure that the social media page is kept up to date.
Vlogs
Videos provide the most consumed content online, and when it comes to talking about dental surgeries or services that your dental team can offer, the majority of people would rather click on a video blog than a written article. Provided that your vlogs are no longer than 3 minutes and are based around certain keywords, this will help to plan your dental surgery page with its search engine optimisation and marketing.
This can be a great opportunity for your dental team to show themselves, which will help patients who are nervous to be able to identify them and feel more comfortable when visiting your dental surgery.
Mobile optimisation
Nowadays, most people have smartphones or mobile devices such as tablets. When it comes to ensuring that your website is equipped to handle search engine optimisation, it is vital that it is optimised for usage with mobile devices. This means that when somebody loads your dental surgery web page on their smartphone, the page will appear clearly and be easy to navigate and not glitchy or slow to load.
Chat bots
Artificial intelligence is taking the marketing world by storm, especially in relation to customer service. So, when it comes to having a dental surgery page, it is important for your potential customers or patients to have a chatbot appear and ask if it can help them. This will ensure that they are better able to navigate the website, or can ask questions about the practices that your dental surgery offers, or the surgery’s opening times.