The features of good dental websites
There are many different methods and strategies that are necessary to develop and maintain successful dental websites. It is very important to have a good website in place, especially in this current market where most dental practices sport modern and eye-catching websites to help advertise their business and attract new patients.
Most dental websites are attractive to look at; however, they offer the same treatments and procedures so, eventually, they begin to sound very similar to each other after you have browsed through a few. Dental websites must be informative and factual; however, they also need to stand out from the crowd. So, speak to us at Dental Focus and find out how we use the 7 Ps of dental marketing to help differentiate your website from those of your competitors.
Over the last two decades, we have helped create over 1000 websites for dental practices all over the country, and, with our knowledge and expertise, you can rest assured that you will have a successful website that can attract patients 24-hours a day, 7-days a week. By delegating the creation and maintenance of your website to our friendly and experienced team, you can focus your time and efforts on looking after the dental needs of your patients.
The profile of your dental practice
To create a bespoke website, we use the 7 Ps of dental marketing, putting together the information that we need. We will speak to you and your team to address all aspects of your practice.
First, we will look at the profile of your practice and the unique selling points that make you different from your competitors. To put together an effective profile, it is worthwhile researching what your competitors offer and where there are gaps in the market. By addressing these gaps, you can attract patients who are unable to find what they are looking for elsewhere.
All this information will be put together to create an eye-catching homepage that is designed to attract the attention of the visitor within the first 5 seconds so that they click and explore the rest of the website to find out what you have to offer. Once they enter your website, you have to make sure that the content answers all their dental needs so that they do not have to resort to your competitors’ websites. This is where the remaining Ps of the dental marketing mix come into place.
The people on your team and the premises of your practice
By displaying plenty of photographs and information regarding your team members and the premises of your practice itself, we will personalise your website. So, when patients read about how the treatments and procedures work, they will be reassured by the confident and smiling faces of your team. This will help encourage them to book an appointment with you. Speak to us at Dental Focus today and find out more about how we address the other Ps of the marketing mix and how it helps create a wonderful website for you.