The importance of a good position on Google SRLs using dental SEO
All dental practices require dental search engine optimisation or dental SEO to make sure that they can be ranked highly on Google’s search results list for dental queries in the area. To make sure that you have an effective dental SEO strategy in place for your dental practice, you need to speak to our dedicated team here at Dental Focus. We specialise in dental SEO, and we aim to help you achieve a top position on Google’s search results list for dental practices in your area.
Whether a prospective patient is looking for a new dental practice, wants to find out more about improving their dental health or wants to improve the appearance of their smile, your website should be able to provide the answers. If they are suffering from dental problems or an emergency, they should be able to find you immediately. To make sure of this, you need to have techniques in place that help Google recognise that you have the answers that prospective patients are looking for and direct these patients to your website rather than the websites of your competitors.
Google’s search results list
The search results list is very important. Most people only consider the first page of the search results, and the majority of these people only visit the first three or four websites on the search results list. The higher you rank on Google’s search results list, the more likely it is that prospective patients will trust you and believe that you are a credible website and a good dental practice. Our website design team will make sure that your website is optimised for Google so that you can also achieve one of the top rankings on the results list.
This involves having techniques in place that help Google to crawl and index your pages so that it can direct patients to you immediately. Examples of techniques that can help Google crawl and index your pages more easily include making sure all your SEO tags are clean. You should have regular audits on your site’s architecture to ensure that the website is working correctly, including proper internal linking and effective backlinking. Internal links help Google index your pages more easily whilst good backlinks with authoritative websites help boost your credibility with Google, allowing you to achieve a higher ranking on Google’s search results lists.
Other ways to help boost your ranking include high-quality content for your dental website. Here at Dental Focus, we have a dedicated writing team that will create individually tailored blogs for your website every month based on the different treatments that you have to offer and your dental practice itself. These will help you provide your patients with new information, educating them on the importance of looking after their dental health and encouraging them to visit you in person to address their dental needs. At the same time, quality content helps boost your dental SEO and attract more attention to your website.
Speak to us at Dental Focus today to find out more about dental SEO and why it is such an important tool in successful dental marketing.