The importance of dental marketing to attract new patients to your practice
With dental practices readily available on nearly every high street up and down the country, it is important to make sure that you have an effective dental marketing system in place for your practice. Everyone understands the importance of visiting their dentist, but you have to let people know that you are the best dental practice in your area and why patients should visit you, rather than the other dentists in your locality.
There are many techniques and strategies involved in efficient dental marketing and this is a time consuming process that requires attention, effort and knowledge of the ever-changing face of information technology. Unless you have a specific member of staff dedicated to looking after the marketing of your dental practice, it is important that you contact our multi-award-winning team here at Dental Focus, so that we can take care of your marketing development for you.
Using the 7Ps of marketing to create a fantastic dental website
Our experienced team here at Dental Focus have helped create over 1000 dental websites over the last two decades and we will use our knowledge and expertise to create a modern and bespoke dental website for your practice, which is the first step towards your online dental marketing campaign. Here at Dental Focus we use the 7Ps of marketing to create the content of your website. To do this we will speak to you and find out everything we need to know about your dental practice and by using the 7PS method of marketing we can ensure that all aspects of your practice have been addressed, so that when the website is created it will include all the necessary information that a potential patient may possibly need, without having to look elsewhere. This includes the profile of your practice, the people on your team, the premises of the practice itself, prices of treatments and procedures, promises of good customer service and quality dental care, proof of successful treatment and the individually tailored products that you may be able to offer your patients, such as bespoke treatment plans which they may not be able to get elsewhere.
The importance of SEO
Once we have created your fantastic website for you, our role is to maintain the website and get it out to the public. Having a good website on its own is meaningless unless people are able to find it when they are searching for their dental needs in your local area. We will use our knowledge and experience to develop effective search engine optimisation for your website. This means that when patients are searching for their dental needs in your local area, using our knowledge of the algorithms that are used by Google to create the search results list, we will make sure that Google recognises that you are the best practice for that patient and puts your website at the top of the results list. There are many different methods involved in maintaining good SEO and this is the most crucial part of dental marketing, so speak to us at Dental Focus today and find out more about how we can help you attract new patients to your practice using effective online marketing. Let us do the hard work for you, so that you can focus your time and effort on looking after the dental needs of your patients.