The importance of dental SEO
Dental search engine optimisation (Dental SEO) is important in getting your dental website seen and heard and helps create and maintain a strong online presence which helps keep your existing patients happy but also helps attract new patients to your practice. Dental SEO can be a complicated and time-consuming matter, however it is an essential part of dental marketing and therefore it is important to consult a good digital marketing agency like us here at Dental Focus to help take care of your dental marketing needs so that you can focus on your existing patients whilst we work to bring a new patients through your door.
How to make Google happy
Google is the world’s most popular search engine and dental SEO means that when a potential patient is searching for their dental needs in your local area, your website will be the first one to come up on the Google Search results page. This requires many different techniques and strategies and there are over 200 different algorithms which are used by Google to work out which websites meet the readers requirements and where they get positioned on the list. This is changing on a regular basis so it is necessary to seek the assistance of our experienced dental marketing team to help you take care of your dental SEO for your website.
The importance of an informative website
First we need to create a bespoke and individually tailored website for your dental practice. You may already have a website for your business and we will update this where necessary to help make it more modern and relevant and provide further information if required, so that when someone reaches your website they are able to find out everything they need with regards to their dental requirements so that they do not need to browse the competitors websites for any further information which may distract them.
Maintaining dental SEO
Your website needs to be at the top of the list of dental searches in your area. We use a keyword system where we find out which dental terms are being searched for most regularly in your area and we use these terms throughout the website as much as possible so that it can be recognised by Google and push you up the list. Our specialist writing team creates individually tailored onsite articles and offsite articles which also use the keyword system and link it to your location to increase Google dominance. When we write offsite articles we link them to other websites such as the NHS, which helps reassure the patients further by providing them more information with regards to the treatments and procedures offered at your dental practice. This also helps your credibility with Google and therefore increases your dental SEO further. We also create social media pages, using Facebook and Instagram which are the most popular social media platforms today. This helps bring more attention to your website, make more people aware of your presence and increase your target audience and link them back to your website, and help improve your dental SEO in the process.
Speak to us at Dental Focus to find out about these techniques in more detail and let us take care of your dental marketing worries so that you can focus on looking after your patients.