The importance of good user experience for a successful dental website
It is important to make sure you have a website that provides your visitors with fantastic user experience, to encourage them to spend more time on it. They need to learn about you as a dental practice and the treatments and procedures that you have to offer. You want them to revisit and find out more about the services that you provide and eventually be convinced to either leave their details with you, upload a smiling selfie or call you directly to book an appointment and visit you in person. User experience is important for attracting new patients, but also for keeping your existing patients happy. User experience is also a very important factor in helping Google to recognise that you are a quality dental website and that you should be listed highly on search results lists for dental practices in your area. This means that user experience is important for dental search engine optimisation or dental SEO.
What is dental SEO?
Dental SEO is a system of techniques and strategies which you need to take into consideration when developing your website or creating an online presence to keep Google and your website visitors happy. It helps increase your visibility and allows you to achieve and maintain a top position in the search results lists for dental searches carried out within your geographical vicinity.
The three main types of dental SEO
There are three main types of dental SEO. If you are able to address all three types then you will be able to maintain a successful dental website for many years to come. User experience falls under technical SEO. Technical SEO is concerned with the successful function of your website. By implementing technical SEO you will encourage Google to search, crawl and index the pages of your website quickly and easily, ultimately boosting your rankings in the search results lists. Technical SEO includes enhancing the accessibility of your website. This includes making sure that your website is accessible on all devices including desktops, laptops, tablets and especially mobile phones, which are the main source of online searches. You need to take into consideration factors such as loading times and site architecture. It is important that your website is simple and has clear contents of sections, with the links working quickly and successfully at all times. These factors not only improve user experience, but help Google gather the information that is on your website so that it can present it quickly to prospective patients who are searching for answers to their dental needs.
The other two main types of dental SEO are on-page SEO and off-page SEO. On-page SEO is concerned with the content of the website itself. On-page SEO helps you build authority within your field, as well as trust and credibility and helps show off your expertise. Off-page SEO helps you build a reputation within your community and is concerned with inbound links from other websites to your website. This helps both Google and prospective patients trust you and your website, encouraging them to either find out more or address their dental needs with you.
Speak to our specialist marketing team here at Dental Focus today. We are a highly experienced, award-winning digital dental marketing team and we will put together a fantastic dental SEO campaign for you which will continue to attract patients. It will help grow your business and allow your dental practice to become one of the top dental practices in the area very quickly.