The importance of SEO for effective dental marketing
Paid Google advertisements are the easiest way to get your website at the top of Google’s search results. However, over a period this can be expensive to maintain and it is better and more cost effective to invest time and effort into creating dental search engine optimisation (dental SEO), which helps get you to the top of the organic search results listed on Google’s pages.
There are approximately 200 different algorithms that are used by Google to create search results pages and this is still constantly changing with advances in technology. Unless you are trained in information technology and have a dedicated member of staff looking after the marketing of your practice, you need to speak to our experienced and multi-award-winning team here at Dental Focus, so that we can take care of the marketing of your business, whilst you focus your time and effort on looking after your patients’ dental requirements.
Creating and maintaining dental SEO is a time-consuming matter which needs to be taken care of consistently for it to have a positive effect on your practice. Here at Dental Focus we have almost two decades of experience in marketing and dental SEO, so we know what it takes to keep Google happy and keep your website at the top of the list when people are searching for their dental needs in your geographical vicinity. If you have a website in place for your practice then first we will update this for you, if not we will create a fantastic one for you. We will maintain this website on a regular basis, to make sure that you have new and exciting content appearing as often as possible in the form of regular updates on your practice. This includes new photographs of successful treatments at your practice and new reviews and testimonials as soon as they come in. Our writing team will create informative and interesting articles for you every month, to help keep your existing patients and potential patients educated and informed on dental matters of interest. To make sure we are creating the content that people are actually looking for, we will find out which dental search terms are most commonly looked up in your area and tailor the content around these search terms, to further nurture patients who are already considering specific treatments and procedures in your area.
Good content marketing and regular and consistent website maintenance help Google recognise that you are credible and trustworthy. Also by using popular keywords repetitively and strategically throughout your content and your website we will help convince Google that your website has all the answers that virtual patients are looking for, so that Google will put your website at the top of dental searches carried out in your area. Speak to our friendly and experienced team here at Dental Focus today, so that we can get the ball rolling and make the most of the powerful tool which is online marketing. We will create strong dental SEO, help keep your existing patients happy, as well as attract new patients and encourage them to pick up the phone and book an appointment to visit you in person very soon.