Tips for dental websites
Dental websites are the most important components in digital dental marketing campaigns. Without a dental website you will not be able to find new patients for your dental practice and you will lose patients to the other dental practices in your area. You need a modern, fully functioning and up-to-date dental website for patients to be able to trust your practice. More than 90% of people judge a business based on its website. If your website does not work correctly then this will immediately create a negative impression in the patient’s mind and you will have lost that patient to your competitors.
To make sure you have a successful, fully functioning and highly attractive dental website for your dental practice, you need to speak to us at Dental Focus. We are a multi-award-winning digital marketing team. We will use our knowledge and expertise to help make sure that your website is working correctly at all times. With excellent website design, interesting and educational content, plenty of options for contacting you in person and providing good user experience, encouraging patients to come back and revisit soon.
Website audit
If you have an existing website, to begin with we will carry out a website audit. This will tell us more about the performance of your website, what works and what doesn’t. We will help you decide which aspects of your website you should keep and what needs improvement or enhancement. We can also create a brand-new website from scratch if that’s what you would prefer or if you are a brand-new dental practice.
Keep it simple
Website design is very important in determining the success of dental websites. Your website needs to be simple and easy to navigate, so that prospective patients are able to find information that they are looking for quickly and easily. We will make sure that your website has simple site architecture so that it is also easy for Google to search and crawl your website. The easier it is for Google to search, crawl and index your website the higher you will be ranked on Google search results list for dental practices or dental related searches in your area.
Mobile friendly website
Another important factor is making sure that your website works seamlessly on all devices. Your patient could be accessing your website from a desktop, laptop, tablet or mobile phone, whichever device they are on, the website should load quickly and successfully without any technical issues. More than 70% of people carry out local Google searches on their mobile phones so a mobile friendly design is key to the success of your website.
Authoritative content
Finally, your website needs to be made up of authoritative content that helps educate prospective patients and existing patients on the importance of visiting the dentist, good oral hygiene and maintaining good dental health. This is a key role of dental websites. The content should be made up of a range of videos, diagrams, photographs and text to break up the information and make sure it is interesting and engaging. Speak to our specialist website design team today to find out more.