Tips for improving dental websites from Dental Focus
Are you looking for an easy way to attract more patients to your dental surgery? Of course, you are!
Having a well-designed and user-friendly website is essential for any dental surgery looking to attract new patients and grow their practice. A dental surgery’s website is usually the first place of contact for potential patients, so it’s crucial to make a great first impression.
At Dental Focus, we have redesigned thousands of dental websites and will be able to offer an assessment of your surgery’s online presence to see the areas that may need to be altered or improved to build it up and attract new patients.
So, in this article, we will discuss practical ways that you (and our team) can improve any dental websites that you have.
Create a user-friendly design
Dental websites should be easy to navigate and visually appealing. Our team at Dental Focus will always work with your practice to create a clean and straightforward layout with easy-to-read fonts and colours that complement your surgery’s branding. We will also ensure that your website is optimised for both desktop and mobile devices. That way, more people will be able to access it using mobile devices without glitching, creating more leads.
Optimise your website for search engines
Search engine optimisation (SEO) is a big part of what we do at Dental Focus. It is the process of making over your website to help it rank higher in search engine results pages (SERPs). This means using keywords that people might use to search for a dental surgery in your area. You can also use tools like Google My Business to improve your local search visibility. As well as this, our team can use blog posts and other items to boost your dental surgery’s SEO.
Provide valuable content
Content is king, and your website should be filled with valuable information for potential patients about what it is that your team can offer. As mentioned before, our team can create blog posts, videos, and infographics that educate people about dental procedures and oral health. This not only helps to build trust with your audience, but also establishes you as an authority in your field, which is vital for attracting and retaining patients.
Include patient reviews
Following that, you need patient reviews to attest to the skill of your team. We can include patient reviews on your website to showcase the positive experiences that people have had with your practice. These positive reviews can help build trust and confidence with potential patients and make them more likely to choose your practice.
Make it easy to book appointments
We can also make it easy for people to book appointments online or by phone for appointments. Our team will also include a prominent call-to-action button on your website that directs people to your appointment booking page. If you want a more technology-focused approach, we can also put chatbots or online scheduling tools on the website to make the process more streamlined.
Use high-quality images and videos
Stock images are out, especially when it comes to dental surgery pages! Use high-quality photos and videos that showcase your practice and the services you offer. This can help people get a better sense of what it’s like to visit your practice and what they can expect from your services. Why not go one step further, and ask our team about how to create a digital tour of your dental surgery?