Top questions to ask about your dental website’s design
At its core, a dental practice website has a single function and that is to attract more patients to the surgery, whilst also providing them with information about the services that the dental team can offer. Which, technically sounds more like two functions, but they are linked!
Many patients who are visiting your surgery website will likely make snap assessments of your dental team based upon what they see on the website. So if you are looking to attract more people to your dental surgery via the website, you need to look at the site in a bit more depth.
At Dental Focus, we know all there is to know about dental websites and how they function. We have helped hundreds of dental surgeries with website makeovers which, in turn, have attracted more patients and have boosted the overall SEO of the site. So, if you’re looking for a professional opinion about your surgery site, contact us.
There are also some questions that you can be asking about your dental website’s design and here are some of the key ones that we will work through with you should you contact us.
Is it functioning well?
Displaying a web page that loads quickly is not the only thing that modern dental websites need to have. The site itself needs to be mobile accessible to devices such as tablets and smartphones. It needs to load quickly and it also needs to be able to follow a logical pattern for patients and Google bots to navigate through it.
If you have concerns that your surgery page is not functioning as well as it could be, or you want to learn more about any of these points, feel free to contact our team.
Is it attractive?
What is considered attractive with a website design is somewhat personalised, but for your surgery site to be functioning correctly, it also needs to be aesthetically pleasing. This means no clutter, an easy-to-follow layout and of course, your surgery branding throughout the site. We believe that no two surgery websites should be the same, so you can rest assured that when you come to our team at Dental Focus, your surgery page will be unique and attractive.
Does it provide information to visitors?
Patients will visit your surgery to look up information about the services that you offer and what they can expect from your team. So your page will need to be packed with information about the treatments that you offer, your staff, their training and of course any additional services such as facial aesthetics.
Is it SEO ready?
Search engine optimisation is vital for the survival of any surgery site, as it ensures that it is listed on the first page of Google. One thing you need to explore is if your surgery site is SEO ready. This means it has a fast loading time, has compressed images, is accessible to mobile devices and has attractive photographs throughout it, as well as information through a blog and potentially a vlog.
Does it showcase your staff and their work?
You also need to have sections on your site which demonstrate your team’s work, such as a ‘before’ and ‘after’ section relating to cosmetic surgery. You should also ideally have a page dedicated to the staff members that work for you, which will contain their training, a professional photo and a bit of information about them.