Top tips for better dental SEO
SEO, or search engine optimisation, is not something that the average health professional knows about. After all, it isn’t on the syllabus at dental school. But it is a vital part of keeping your dental surgery going in 2022.
At Dental Focus, we aim to get your website onto the first page of Google using our kind of dental SEO tricks, which we will target to your surgery requirements, while also sticking within your budget. Great!
Here, we look at some of our top dental SEO tips.
Update the website
A website that is not updated regularly is not going to be detected by Google bots. So, our first dental SEO tip is to update the website as often as you can, preferably once a week or more.
Create and use a blog
Almost every dental surgery page has a blog. These are a vital part of any site’s SEO building. Why? Because they create a space where you can have short, punchy articles relating to what your dental team can offer, alongside having specific keywords scattered throughout the piece. This will work wonders to attract the Google bots and get you ranking higher on Google, as the trending keywords will be highlighted on your page.
Our team at Dental Focus can offer you a range of writers to help build your blog and can recommend the keywords too.
Photos!
Unique photos are a must-have for any dental surgery site, in particular, photos of the inside of your surgery, your team and the ever-popular ‘before’ and ‘after’ gallery, showcasing your team’s cosmetic abilities with veneers or implants.
How do photos work with SEO? Each one requires a description to be placed online, and so, we can help with the design of the photos that you need and can write the unique photo descriptions when they are uploaded to the site. The descriptions are detected by the Google bots and this results in better SEO.
Videos
There is a reason why TikTok is so popular, as well as YouTube. People love videos!
Online, videos are the most shared type of media and they tend to trend easier than articles. So one way you can get your website better optimised for SEO is to put more videos on it.
They can be anything, from informational-based pieces about how your team fits dental implants, to a step-by-step guide starring members of your dental team. Aim to keep the videos short and sweet for them to have the most effect on your SEO. Our team can even help to write the script if you want!
Unique is better
It has happened to many people when they are searching for information online. They come across a range of websites that contain the same information, almost cut and pasted from another website.
But this is not the way to build a dental website, or any website really if you want it to work relating to SEO. Unique content, photos and design are better, as copied content will result in your site appearing further down the Google search results.
So, if you need help with this, talk to our team at Dental Focus today!