Use dental SEO to hold a leading position in Google’s search results lists
Dental search engine optimisation or dental SEO is about getting your website at the top of Google search results listings for dental searches in your area. Without dental SEO it is very difficult for a potential patient to find your website, unless they type in your name directly. With multiple dental practices in each area, a good dental website and dental SEO is important to attract new patients and to stand out amongst your competitors. Having a position at the top of the search results list when a potential patient types in ‘dentist near me’ in your geographical vicinity is the best way to do this. Speak to us at Dental Focus today to find out more about putting together a good dental website and effective dental SEO to help grow and expand your dental practice in this era of digital technology. We are a multi-award-winning, digital, dental marketing team and we have almost 2 decades of experience in dental marketing. During this time we have helped over 1000 dental surgeries create and maintain modern, bespoke dental websites and excellent dental marketing strategies, to help boost the success of their dental practices. We will take care of your marketing needs and we will help create SEO for your website, which works to attract patients 24 hours a day, 7 days a week on a long-term basis, so that you can focus your time and efforts on looking after your patients’ dental needs.
Google search results list
When a potential patient is looking for a dental practice in the area and types ‘dentist near me’ into the Google search bar they will be instantly presented with a search results list. This search results list is made up of different parts. The first part of the list consists of the Google paid advertisements. This is obviously the most effective way of getting your website at the top of the list, however it can be expensive and therefore difficult to maintain, especially for smaller dental practices. Google advertisements may be a good way to begin if you are a new dental practice, on a short-term basis, to help introduce people to your dental practice. But for long-term SEO there are many other techniques and strategies involved that we can help you with.
The next part of the list is the map pack which presents a map of the area and lists the dental practices within your geographical vicinity. To get on to the map pack you need to create a Google my business page which includes all the necessary information connected to your dental practice. This information is made up of the contact details of your dental practice, such as your telephone number, website, email address and location. It also includes your Google rating which is another very important factor in SEO. The better your Google rating the higher up the map pack you will be listed. Google ratings are very important for the success of your business, so it is vital to encourage your patients to leave reviews each time they visit you, to help encourage potential patients to also pick up the phone and book an appointment to visit you in person.