Website Conversions: Why they are crucial to your Dental Practice’s Success

A conversion is when a visitor of your website gives you their information, this can be done through making a booking, enquiry or downloading a white paper.

Conversions are an extremely important part of any online marketing campaign. Your website can be as attractive as you like but if it doesn’t encourage conversions then it is all for nothing. This is something that we at Dental Focus truly understand and maximising conversions will be at the heart of everything we do for our clients.

How to manage leads

There are many benefits to conversions, once you have a potential patients’ details you can contact them through either email or by phone. If they are looking for more information on certain procedures you can send them a sequence of emails providing them with more educational material and then after they have been drip fed all the relevant information you send them an offer for the procedure, this can be automated through CRM software such as Dengro or Pabau. These email sequences can be tailored specifically depending on how the patient fills in the enquiry form. If the patient has enquired about booking an appointment it is best to contact them through phone messaging (WhatsApp/SMS) or through a phone call to arrange a virtual consultation with the patient, this will help build a better relationship with them, to take this further before the consultation add a selfie form to gain a further understanding of the patient’s issues and concerns.

Lead Hotline – Time is of the essence

When responding to messages from patients it is vital that they are dealt with as fast as possible, if a patient is dealing with a painful issue they will want it dealt with urgently so if you are not fast with a response they will look elsewhere for their treatment. We recommend you have a dedicated phone in your practice for responding to patients. Staff must be encouraged to reply as soon as possible to messages, this can be done through incentives such as financial bonuses, we even have clients who go as far as getting staff to take the phone home outside of working hours so patients can get responses even when the surgery is closed. As most enquiries happen outside of surgery hours when patients have finished work we highly recommend you have an appointment booking portal on your website, this can be done through management systems such as Software of Excellence (SOE) or Pabau Software although they are not free they provide good value for money, as without you are vulnerable to lose patients to practices using more advanced solutions.

Return On Investment

Cost wise a high conversion rate is vital, while a proportion of your traffic will come through organic SEO methods such as blogs, a large amount of it could be coming through Non Organic methods, most predominantly Google Ads. The more a Google Ad is used the more expensive it becomes so it is vital that when used that the website is delivering conversions. We recommend that you advertise the most profitable procedure, for example ‘All on four’, this can cost up to £20,000 so it would not take many sales to make the ad campaign very profitable.

Your 24hr AI team member – Chatbots

When it comes to customer service, chatbots are the future for pretty much all dental websites. Many dental practices are starting to add chatbots to their websites in order to provide better customer service and improve the user experience, as well as grow their businesses.

There are many benefits of adding a chatbot to your website, including:

Increased customer engagement – A chatbot can keep customers engaged on your website for longer periods of time, leading to increased customer interaction and loyalty.
More leads – Chatbots can help you generate more leads through their ability to engage customers and qualify them as your ideal patients, even when the practice is closed.
Reduced Tasks for your Team – Chatbots can take over some of the tasks of your support staff, freeing them up to do more in the practice.
Improved conversion rates – Chatbots can help convert more website visitors into paying patients by providing them with instant answers to their questions and interacting with them whilst they are active.
Enhanced user experience – By providing a fun and engaging user experience, chatbots can encourage customers to return to your website time and again.

For more about chatbots check out https://www.dentalfocus.com/marketing/hire-your-brand-new-ai-team-member/

Conversions Rate Optimisation

At Dental Focus we have a real understanding of how to make your website maximise conversions. By answering patient concerns, being personal and using the 7ps, we truly believe we can deliver results which will make your dental practice thrive through attracting your ideal patients.

Services you should consider to improve your conversion success

DenGro Lead Management

Dental Focus has a special relationship with DenGro, which means that we can provide our clients with a special 15% discount – £126.65 per month instead of £149 (inc vat) as advertised on Dengro’s website, saving £268.20 per year!

Book a demo below and mention ‘Dental Focus’

https://www.dengro.com/en-GB/book-a-demo/

Pabau Software