What makes a good dental website?
Over the last few decades, dental websites have become the most effective method of dental marketing. Most dental practices, however small or large, have a modern and attractive dental website. It is important that you have a successful dental website to keep up with your competitors, make people aware of who you are and why they should address their dental needs with you, and to stand out in this overcrowded market.
Dental care is more in demand than ever before and dental practices have also become increasingly more present throughout every town and village. There are now multiple dental practices in most towns and villages. With a selection to choose from, how will patients know which dental practice to visit? In this era of digital technology, they will most likely search online to find out who is the best dental practice in the area. To judge this they will look at your reviews and your rating but more importantly they will check out your dental website.
A fully functioning website
When they find you online, it is important that the patient comes across a website which is updated on a regular basis, daily where possible. They need to find a website which is highly attractive and works efficiently. There should be no unnecessary delays, pages should load instantly, images and videos should be clear and all links should be working. If the technical aspects of your website are all working correctly then you are off to an excellent start. If the technicalities of your website are not working then it does not matter how interesting your website may be, you will lose that visitor and they will visit the website from one of your competitors.
Here at Dental focus our specialist website design team can take care of your website architecture and the technical aspects of your website and make sure that it is functioning quickly and effectively at all times.
A beautiful and interesting website
Next it is important that your website has a beautiful homepage and an exciting landing page, both of which encourage visitors to explore the rest of your website further. When exploring your website it should be easy for visitors to find what they are looking for, your site should be easy to navigate and it should be accessible on all devices, desktops, laptops and mobile phones. It is very important that your website is optimised for mobile phones as most local searches are carried out this way. The content of the website should be up-to-date, interesting and engaging. By carrying out keyword research our team will be aware of which dental issues are most prevalent in your geographical vicinity and which treatments and procedures people are interested in and we will ask our writing team to create new content for you on a regular basis according to the searches so that you are able to provide patients with information that they are already looking for.
Speak to us at dental focus today and find out more about how we maintain excellent dental websites for dental practices across the country and how we can create and look after a fantastic dental website for you!