What should you avoid when designing dental websites?
When it comes to creating a website for a dental clinic, there are some unwritten rules that need to be followed, especially in 2023.
When designing a website for your clinic, it is important to avoid certain common pitfalls to ensure an effective and user-friendly online presence which can not only minimise bounce rate but can also help with SEO.
Of course, avoiding these pitfalls is not easy if you are not big on marketing. So, our team at Dental Focus can help you design your dental websites and also oversee the SEO and marketing aspects for you, as well as ensure your social media page is up to date.
So, here are five things that dental clinics need to avoid when designing their dental websites.
Cluttered and complex layouts
Have you ever visited a website and instantly disliked it?
In most cases, it is because the layout is cluttered or hard to navigate. Avoid overwhelming visitors with cluttered designs and complex layouts, and keep your dental websites clean, organised and visually appealing. Use a balanced mix of text, images, and white space to enhance readability and make navigation easy.
If you are finding this hard to do, call our team; it’s what we do!
Lack of clear contact information
If you want to make your website easy to use and navigate, you will need to ensure that your clinic’s contact information, such as phone numbers, email addresses, and office addresses, are prominently displayed on the website. This will make it easy for visitors to find and contact your dental practice.
Absence of mobile responsiveness
In 2023, as many as 98% of all websites can be accessed via mobile devices like smartphones and tablets. Neglecting mobile responsiveness is a significant mistake. With the increasing use of smartphones and tablets, it is crucial to have a website that adapts to different screen sizes. A mobile-friendly website improves user experience and helps potential patients access your services more conveniently.
Poorly written or incomplete content
The Google bots rate websites higher if they have well-written content, and if your website’s content is free of plagiarism, this will also be a boon for those all-important rankings. Our team will always avoid using poorly written or incomplete content on your website. It’s essential to provide accurate, informative, and well-structured content that highlights your services, expertise, and unique selling points. Keep the language simple, jargon-free, and easy to understand for patients.
Missing or difficult-to-use appointment booking system
Many patients are looking for ways to book appointments online. As simply put, nobody wants to be on hold waiting to book a check-up. Our team at Dental Focus can help to streamline the appointment booking process on your website by implementing an easy-to-use online booking system. We will avoid using complex or confusing forms that may discourage patients from scheduling appointments as, after all, you want their teeth and gums to stay healthy! We can ensure the booking system is intuitive, user-friendly, and prominently displayed on the website.