What you need to know about video ads on social media
Good morning, afternoon or evening,
Over the years video has become an integral part of many businesses (small or large) advertising campaign on social media.
If you are not already advertising through video, here is a breakdown of some of the key facts you should know before you get started.
Facebook:
Where does it appear? News feeds, pages, User profiles, search results, stories, articles & direct messages.
Strengths? Large audience to target, can play on a variety of formats, targeting capabilities.
Weaknesses? Lack of control on where ads appear.
Instagram:
Where does it appear? Direct messages, user profiles, explore tab, stories, user feeds.
Strengths? Large and engaging user base, powered by Facebook.
Weaknesses? Videos limited to 60 seconds.
Snapchat:
Where does it appear? User stories, discover stories
Strengths? Innovative ad formats, ability to reach a younger audience.
Weaknesses? Narrow audience, Ad tools not as developed as other social media platforms.
What platform will you start posting your video ads on?
Dominic Haslam
Social Media Guru
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