What’s your Social Media structure?
Good morning, afternoon or evening,
Do you have a strong structure for the advertising campaigns of your practice? Do you have a large following? Do your funny posts get a lot of engagement?
Don’t pressure yourself by putting too much stock on the number of followers you have because if you end up attracting fluff followers to look good it won’t help with actual business results. What you should focus on is growing a targeted audience that has an interest in your practice because you’ll see lower costs to your advertising budget and a greater reach for your brand and authority.
It’s also important to remember that not all engagement on social media is going to be created equally. Meaning it can be easy to get noticed for a funny or motivational post, however generating engagement for content that speaks for what your brand represents is difficult. It is a good idea to have a balance between both types of content, but also to pay attention to the content that generates engagement organically because this content will be more effective when you put some money behind it.
Will this advice help you get more out of your social advertising?
Dominic Haslam
Social Media Guru
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