Why do you need a successful dental marketing campaign?
The key to successful dental marketing, in this era of digital technology, is to employ a strong digital marketing campaign. Without digital marketing and a powerful online presence it is difficult to attract new patients anymore. Word-of-mouth referrals are a thing of the past and they have been replaced by Google reviews. It is important that you have a large collection of positive Google reviews online for patients to read and find out more about you and your practice, to help encourage them to visit you in person; this is one important feature of a successful digital marketing campaign. The majority of prospective patients will go to Google to find out more about you and your dental practice. Therefore, you need to make sure that when they do so, they are able to find as much information as they require regarding you and your practice, so that they do not have to find out what your competitors have to offer.
Speak to us at Dental Focus today. We are an expert digital dental marketing team and we specialise in creating modern and bespoke dental websites and marketing campaigns for practices here in the UK and over in Australia. We have two decades of experience in creating dental websites and dental marketing campaigns and during this time we have helped over 1000 dental practices to boost the success of their businesses. We are here to help you too. We will begin by making sure that you have a Google My Business page for your dental practice. This helps place you on the virtual map for dental practices in your area.
Alongside your Google reviews, Google My Business will help patients find the essential information regarding your practice. This includes all your contact details and a brief summary of what you are able to offer. It is important that your Google My Business page is optimised, so that patients are directed to you rather than the other dental practices in your area. We will use our expertise to help you do this and we will try and achieve a top position for you on the Google search results pages for dental searches in your geographical vicinity.
Social media
Successful digital marketing campaigns usually include a social media page as well, to help be in keeping with current trends. Our digital marketing team can help you put together a social media page for Facebook or Instagram to attract a greater audience, build more brand awareness and allow you to engage with your patients, encouraging them to address their dental needs with you. Speak to us at Dental Focus today and find out more about the different techniques and strategies that we will be able to implement to make sure that you have a successful digital marketing campaign to boost the success of your dental practice. Together we will build a strong online presence, so that when patients are searching for their dental needs you are the first place that they come across, and eventually we will aid you on your way to becoming the favourite dental practice in your area.