Why should I use dental SEO
When you own a dental practice, it is always useful to know all of the different ways of promoting it. Search engine optimisation is one of lesser known methods of marketing, but can be massively effective. To put it simply, dental SEO is a group of ways that you can improve your website and the functions that come along with it to increase your visibility on the internet.
Here at Dental Focus, we can help you with learning about SEO and how it can benefit you and your practice. We take pride in guiding you through this learning process by giving useful information on how SEO works, as well as actually helping you improve your visibility through writing SEO content for you, designing you an effective website and more.
Types of SEO
There are a few different types of search engine optimisation, all of them being an important part of boosting your website to the top of Google.
Technical SEO
This is the most important part of dental SEO. It covers everything to do with your website, such as how it looks, how it functions and how you do certain things to allow search engines to easily access your website for relevant content.
Making sure that you have an inviting web design is key to bringing in new patients, as it creates more trust with the person searching if your website looks tidy and professional. This aspect mixed with a website that is both mobile and desktop compatible means you have a great foundation for your business growth.
On-page SEO
This part of SEO has to do with your web pages themselves, and the things you can do to make them easier to navigate for both search engines and potential new patients. It is important to have a good attention to detail with your website to ensure you are getting the best result out of it.
Some examples of this would be optimising your page titles, as this is a big part of what will stand out when people are searching for relevant things. This is also good for when search engines are scanning your website for relevant content. The formatting of your page is also a very important part of on-page dental SEO. If your webpage is too cluttered and full of information and images, search engines can pick this up and it can decrease your chances of being boosted to the top of Google.
Off-page SEO
This type of SEO consists of all the things that you would do to promote your website behind the scenes. Doing these things is important to increasing your visibility and gaining new patients. Some of the best ways of doing this is by brand promotion, this is useful because Google ranks well-known brands high on results pages because they are trusted. You can do this by promoting your brand as much as possible on social media platforms and forums. Getting involved with the people who are interested in your practice, builds engagement, therefore increasing visibility to search engines and other potential new patients.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!