You have your website, now what about dental SEO?
Your location on Google dictates your digital success. SEO is the abbreviation for search engine optimisation and as the name implies, your website needs to be designed correctly to deliver optimum results. Search engines like Google utilise software referred to as crawlers, spiders, search bots, etc. that discover and index the content on the pages of your website which results in your ranking and page placement. If the architecture of your website is not designed to allow for ease of crawling, Google will not rank you highly. Dental Focus has the knowledge and experience of dental SEO which has been gained over the past twenty plus years. During this period we have designed thousands of websites specifically for the dental profession and we have gained invaluable knowledge of how Google’s search engine optimisation operates.
Digital marketing
Marketing of any kind requires a lot of behind the scenes research to ensure that the right message is being delivered to the target market. If your target market cannot find you then your advertising will have been in vain. Over the past two decades we have been fortunate to be able to help thousands of dental practices like yours with our dental SEO services. Google is a dominant player in the website search arena. More than 90% of internet surfers tend to only search through the first page that they find. Your initial goal has to be to get onto the first page and then rank as high as possible, consistently on that page. Being on page one can generate well in excess of two thousand five hundred visitors to your website per month. Prospective patients who find you on Google, not through their paid ads, will probably contact you because they will be able to see that you are displaying a presence rather than conducting a marketing campaign. Attracting patients who identify with your ethos and the services you provide will occur organically because we structure your site and the content with this intention.
Content creation
The design of your website’s content is vital and by using keywords our creative and experienced team will combine your content with the right dental SEO strategy to deliver the most favourable results. We will help you to communicate your message of who you are, what you do and how you can meet your visitors’ needs. We ascertain what images and multimedia, like video, that you want to display, and where to position them. Your landing page is critical because if it does not immediately fill them with confidence they will leave your site and continue searching. Our experience in this area, especially in the dental industry will be invaluable to your website design and content. Displaying your staff helps to make your website more personal and gives prospective patients the opportunity to meet you digitally. The description of your services must have a fine balance between technical and non technical. The benefits of using your services over those of a competitor need to be explained in a clear and concise manner. Descriptions of your services with appropriate images and case studies brings the searcher into your practice.
Getting in touch
Access via social media platforms as well as contact information, reviews and FAQs all help with the SEO and integrity and trustworthiness which are high on Google’s priority list when ranking your website.